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http://www.hedquist.com -- 800-472-6708
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 Do you wish your sales people didn’t have to sleep?
Of course you do. Then they could sell full time and they’d still have time to write the commercials.
And if your production people (if you have any) could go without sleep they could create more and better commercials.
But since that no sleep idea won’t fly, try this: get a market-exclusive Virtual Creative Department to create spots for you.
Now you can sleep better.
Click here to find out how
Do you wish your clients would get better results?
Probably. Then they’d renew more regularly and maybe even increase their buy with you.
A market-exclusive Virtual Creative Department can help with better ideas, copy, or fully produced spots, so you can make quota more easily.
(Check out results below)
Click here to find out how
Do you wish you’d never run out of copy ideas, new voices or music?
Sure. Well, a market-exclusive Virtual Creative Department I can be your secret weapon.
We don’t have to tell anyone. They’ll think you’re even more of a genius than they do now.
Virtual Creative Department gets results:
- O’Charley’s radio campaign 52% increase: $34 M
- Subway radio campaign 10% increase: $20 M
- D.R. Horton/Dallas Ft. Worth radio campaign $30.5 M PROFIT
- Legends Sports Pub (Great Falls, MT) radio campaign 43% increase $200 K
It’s Your Virtual Creative Department.
Try it out risk-free. 100% Guaranteed. You Will be Delighted Or It Costs You Nothing! Click here to find out how.
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The best money ever invested on training!
“My vote is on this being the best money ever invested on training! The Google suggestion has given me lots of angles for research, etc! “I’ve scheduled several meetings with clients next week based on what happened yesterday and I have you to thank for that.” - Nick Gondoras, Cumulus/Results Radio, Sioux Falls, SD
Click here for a no obligation description
Perfect Success
“I have had perfect success with your ideas thus far each of my clients you consulted with me on including an insurance broker, car dealer and women’s clothing retailer - you d’a man!!! They’re all on the air and continuing to advertise.” - Lynn Grinstead, myFM, Renfrew Ontario, Canada
Click here for HedStorm Consultations
Chain Reaction
“My production people got more excited about doing production…and writing again. And, if that is the only thing they came out with...then I'm pleased. I think my three clients will benefit from the ideas we came away with…that will make them happier…which is a chain reaction through the rest of our markets.” - Dan Engle, Eagle Communications, St. Joseph, MO
Click here for a way to get monthly campaign ideas for your clients
Truly a Storm
“A HedStorm is truly a storm. It gave me a storm of ideas to last months that will enhance campaigns currently in place and a bunch of ideas for a couple of clients that I am working to get on the air. “The way you are able to transition from one account to another and come up with great ideas for both is unbelievable. You must be really old and experienced or really good. I’ll go with the latter.” - Jeff Hauge, Cumulus/Results Radio, Sioux Falls
Click here to have Santa Claus and his family voice your commercials and promos
Jeffrey Speaks:
Entertaining Keynote
"We brought Jeffrey Hedquist back for our annual convention to deliver his “Stop Writing Commercials” seminar. Having heard about his other speaking experience, we invited him to deliver the luncheon keynote address to our members as well.
"Who knew he could be so entertaining? He took us on a humorous journey through his career in broadcasting and production and customized it for our Alaskan audience. I could see smiles and nods from those who remember vinyl records as well as those experiencing their first recession. He was funny, engaging and left us with a compliment to our independence and resilience.
"We got just what we needed - a keynote and a seminar from one guy at one recession-busting price". - Darlene Simono, Executive Director, Alaska Broadcasters Association
Jeffrey’s Upcoming Appearances:
Local Broadcast Sales
Webinar
Stop Writing Commercials!
5/25/11 1PM Eastern
http://www.LocalBroadcastSales.com
Montana Broadcasters Association
9 AM - 3:30 PM
10/4/11 Billings, MT
10/5/11 Great Falls, MT
10/6/11 Missoula, MT
http:/www.mtbroadcasters.org
Kentucky Broadcasters Association
Interactive Commercials
10/12/11 8:30-11:30 AM
Richmond, KY
http://www.kba.org
To book Jeffrey, call Hedquist Productions or send an email here.
First Time Ever Steve Pavlina Audio Recordings
Steve Pavlina is one of the best-known personal development blogger/authors on the web today.
Hear Steve’s advice on time management, self-discipline, creating a successful internet business, healthy eating, exercise, mastering your goals, motivation, rising early, and even the purpose of life.
Download free audio at http://www.EmpowerAudio.com
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http://www.hedquist.com
Hedquist Productions, Inc.
P.O. Box 1475 Fairfield, IA 52556
641-472-6708 fax: 641-472-7400
© 2011 Hedquist Productions, Inc. All rights reserved.
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May 1, 2011
Vol VII, Issue 5
Never miss an issue of Radio Hed Lines! To ensure that these communications are not filtered into your ‘junk/bulk’ folder or otherwise discarded, please add mail-list@hedquist.com to your whitelist or address book in your email program (usually by selecting the Add/Save to Address Book function in your email client and following the appropriate instructions).
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Off the Top of My Hed
-- A message from Jeffrey Hedquist --
(Read on for the feature article, below)
Beyond Powerful Radio
 My friend Valerie Geller has just published her new book with the above title, subtitled: A Communicator’s Guide to the Internet Age - News, Talk, Information & Personality for Broadcasting, Podcasting, Internet and Radio.
As Valerie says, “This book is based on just three ideas: Tell the truth, make it matter and NEVER be boring!” Good advice for creating commercials.
I was privileged to contribute to a few chapters in the book, but even if I hadn’t, I’d still recommend it. If you’re involved in any aspect of radio and audio, you might want to get a copy.
My contributions are excerpts from my upcoming book, The Ultimate Radio Commercial.
Announcing: upcoming FREE STUFF!
I’m working on some valuable videos, teleseminars, downloads, webinars - all kinds of stuff to help you create better commercials and use storytelling more effectively.
To make sure you find out about them, just sign up for your Email Insider - It’s Free
Joining Email Insider means you’ll be notified of the latest seminars, products, programs, free teleseminars, videos, webinars and special offers. If you change your mind you can opt out at any time.
Sign up for Email Insider here.
Jeffrey@Hedquist.com
-- Feature Article --
How can you improve your aim? Narrow your focus.
We’d rather be treated as individuals, than as part of a mass audience. When your client says, “I want to reach everybody, “ask what groups in that universe of “everybody” are their best customers. Each one of them is part of a niche.
Talk to the parents of teens, the extreme sports nuts or the wine connoisseurs…whoever the hot consumers are (there may be more than one group for each advertiser) with separate commercials that speak directly to each of them.
Don’t be afraid to exclude the others. The delight a specific prospect experiences when you’re communicating with her will make up for those who feel ignored (many of them will eavesdrop anyway to see what you have for the specific person).
“There’s a woman we know who lives in Knoxville…has all her life. Her parents are from here and their parents and their parents, going back six generations. Maybe you’re like her. Your life is steeped in tradition, yet you…”
Most advertisers have several products or services that fall into niches. You can tell stories about each narrow part of what the advertiser does for their clients.
The restaurant that tells a compelling story about how the owner is at the farmer’s market early every morning, rejecting dozens of heads of lettuce to choose only the very freshest ones for that day’s noontime salads says a lot about a the other offerings on the menu.
The car dealer who lovingly describes the complete wash that every car gets as it leaves his service department has made an impressive statement about the care and attention to detail customers can expect at that dealership.
The department store that spends the entire commercial extolling the benefits of one bathing suit will also sell lots of sunscreen, beach towels, umbrellas, books, flip flops, coolers, hats, goggles, floats, shark repellent…
The more thinly you slice the demographic, psychographic, product or service pie, the tastier it can be for the listener and the advertiser.
This article was written for one person - you know who you are. Contact me at Hedquist Productions, Inc., I would love to hear your use of niche storytelling in a commercial. Email me jeffrey@hedquist.com and I'll give you a free spot critique.
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© 1997-2011 Hedquist Productions, Inc. All Rights Reserved.
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